On your public Authory page, your readers can subscribe to your profile via email with a single click. No registration required.
(Btw, you won't be able to see the option to subscribe on your profile when you are logged in. You need to log out to see it like your readers do. Alternatively, you can click the button "View your Authory page as visitor" that you'll find in the sidebar menu in your account).
Subscribing via email has an immediate benefit for your readers: They'll be reliably notified about your new articles!
And it has an immediate benefit to you, too: You'll build up your very own audience. And audience that you fully own and that will stay with you for your entire career, regardless of what you do that.
So the value is there. It's up to you to spread the word. Here are some ideas:
1. Post on social networks
Letting your followers on Twitter, Facebook or LinkedIn know how they can easily follow your new articles goes a long way. Ideally, you let them know about Authory at regular intervals, eg. once per week. We recommend mentioning the main benefit of becoming an email subscriber, e.g. "You can now follow all my new articles, regardless of where they are published: authory.com/FirstnameLastname". Doing that regularly and on all social networks goes a really long way in getting new subscribers.
2. Customize your Twitter/FB/LinkedIn preview
When you link your Authory page on social media, Twitter/FB/LinkedIn will always show a preview thumbnail together with the link. Luckily, you can customize this preview picture in your Authory account and make it look just how you like it. Here is a before/after example of a preview on Twitter:
Pro tip: Customize your link preview and then pin it to the top of your Twitter profile. Everybody who sees your profile will see the custom message and can subscribe to your articles right away. Here is a detailed guide on how to do exactly that.
3. Link your Authory page from your social network bios
That's an easy one, yet it's very effective: Link your Authory page from your Twitter, FB and LinkedIn profile bio. Anybody who wants to find more information about you will then be directed to your Authory page. Not only will they find all of your articles there, but they will also get the chance to become an email subscriber with a single click.
4. Use your email signature
A proper email signature can be incredibly effective in turning anybody that you communicate with into a loyal subscriber. Link to your Authory page with a clear call to action (e.g. "Subscribe to my new articles").
5. Import subscribers
Say you already have a list of people that you (sometimes) send your new articles to. Or maybe you've tried your hand at creating a curated newsletter in the past and still have some emails from that.
You can import these subscribers with a single click in your account in the Subscriber settings.
6. One-off mail to your entire address book
It's fair to say that people you personally know are a very good starting point to build up email subscribers. That's why a one-off email to your entire address book is very effective. Simply let them know that they can sign up on your Authory page and from then on always be reliably notified about your new articles. You'll be surprised how many recipients will take up this offer :)
Please remember to add the contacts in the BCC field because you probably don't want recipients to see the email addresses of everybody else.